Using SEO to Win Clicks, Hearts, and New Customers

Creating a website is just half the battle. If you want to gain new customers, it is important to invest in the foundation of your site’s findability. Search Engine Optimization (SEO) is all about bringing high-value organic traffic to your site and building a UX that keeps that traffic engaging with your website.

In this session, you will:

  • Learn the power of Meta Descriptions and Title Tags and how to write them
  • Identify search keywords for your business and how they can be used for growth
  • Learn practical tactics for marketing fair trade products
  • Learn UX tips to improve your on-site engagement


MANPREET KALRA – Digital Marketing Advisor & Founder, Art of Citizenry


Wednesday, March 27 from 10:15 – 11:30 AM &

Thursday, March 28 from 10:15 – 11:30 AM

Dezavala Room

Primary Sponsor

Platinum Sponsor

Gold Sponsors

Silver Sponsors

Conference Partner

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