Lancaster, Pennsylvania (July 21, 2020) – Dr. Bronner’s has awarded a $10,000 grant to the Fair Trade Federation (FTF) and the World Fair Trade Organization (WFTO) for their #StayHomeLiveFair campaign.
The #StayHomeLiveFair campaign, launched in March 2020 as a response to the pandemic and global lockdowns, supports and profiles fair trade organizations, online retail, and crowdfunding initiatives. In the first three months, the campaign has had over 2.1 million impressions across social media.
The collaborative grant, $5,000 USD each ($10,000 USD total), is being awarded to the fair trade organizations to help promote fair trade during the global pandemic. Both organizations extend a heartfelt thank you to Dr. Bronner’s, an innovative leader in the global fair trade movement and pioneer of Constructive Capitalism. Dr. Bronner’s is a member of the FTF and the WFTO and truly a model fair trade enterprise.
The FTF is a trade association of fair trade enterprises fully committed to equitable and sustainable trading partnerships. We strengthen and support our members in order to grow the global movement of trade that values the health of the planet, and the labor, dignity, and equality of all people.
The WFTO is the global community of social enterprises that practice fair trade. Our Guarantee System verifies that our members are truly fair trade enterprises. This means they pioneer models of business that put people and planet first.
Photo by Dr. Bronner’s