Fair Trade Spotlight: JusTea

Posted: Fri. Aug 24, 2018

JustTea Product
Vancouver-based JusTea works family to family with small-scale tea farmers in Kenya. Since 2012, JusTea’s partnership with the Katah family in Nandi Hills has created over 200 jobs in rural Kenya for women and youth. JusTea stays on the frontlines of the burgeoning small-scale tea communities from setting up the first farmer-run specialty tea processing factory to celebrating a relatively new cultivar of tea known as Purple Tea. They have been a proud member of the Fair Trade Federation since 2016.

JusTea is continuing to expand their business in Canada & the United States as well as their participation in community development projects in Kenya. The following business practices are foundational to this work:

Community strength through the fair development and trade of high quality teas.

And they’re winning awards for it this year. They were chosen out of 26 nominees to receive the gold medal for Product of the Year at the British Colombia Food Processors Association annual gala, and they won Best in Innovative Packaging at the World Tea Expo – the largest tea expo in the world.

Direct connections to farming families based on relationships of trust.

JusTea’s commitment to direct connections inaugurated a Live From Kenya Facebook feed every Saturday morning. In early 2018, they were fortunate to host Boaz Katah and his wife Jamila, their key partners, for their first trip to Canada.

Investment in education and training for youth with limited work opportunities.

Launched last spring, the #JusTeaReads literacy campaign is supporting children’s education in Kenya. JusTea and partner Tumoi Teas donate books to three schools in the Nandi Hills community, offer reading & writing classes once a month, and sponsor students in attending high school. The first two sponsored students have graduated and will be attending college to study medicine and community development respectively.

Try some delicious purple tea and learn more about Kenyan tea farmers on the JusTea website. They are one of many FTF members demonstrating deep commitments to the fair trade principles and realizing them in unique and innovative ways.

We also encourage you to continue to explore what makes Fair Trade Federation members different and our directory of FTF members.

Ann Ferguson (af@fairtradefederation.org) is the Fair Trade Federation’s Membership Manager. She oversees the FTF’s membership application process and annual member reviews, and assists in coordinating events and member programs.

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