Sessions and speakers are still being developed and will be posted as they are finalized. See below for the confirmed content thus far.

Wednesday, March 27

BREAKOUT SESSIONS – 10:45 AM – 12:00 PM

Trying to balance both a brick and mortar location and a great e-commerce website? Join Sarah from Fair Trade Winds and Lindsay from Maraluna as they break down how to optimize your online sales, create an exceptional in-store experience, and how to manage both (without losing your mind).

A presentation on the importance of quality control and how open communication, clear expectations & effective collaboration with global partners can improve product development & ultimately sales. Maggie Clines will lead the panel, where they will be discussing specific techniques that have worked for their organizations in hopes to share wisdom & experience with fellow members. The audience will have the chance to engage, share & ask questions during the discussion.

In every community, there are people who live in the margins and face various challenges including homelessness, previously incarcerated, persons with disability, formerly trafficked or abused women, displaced, at-risk youth etc. Such community members have great potential but face barriers to entry to the workforce. As fair traders, we have resources and responsibility to create employment opportunities for these community members. In this session, we will share some practical strategies on how and why to connect and collaborate with these communities along with the pros, cons and strategies for success.

In this session, we will discuss both the reasons to import and the basic logistics of importing products into the US market.

BREAKOUT SESSIONS – 1:15 PM – 2:30 PM

Hear from our panel on how fair trade products help support the mission of nonprofit institutions. Panelists include museum store specialists and a fair trade vendor who has proven success in working with museums and their missions. Find out how you can tailor your products to fit this market and which institutions may be the best fit for your product type. We will also discuss the best approaches to use when contacting museum store buyers and managers. Supporting special events at museums, such as Museum Store Sunday, will also be explored.

What is collaborative design? Learn how Anchal approaches product development & partner collaboration to create contemporary designs that honor traditional craft — all while focusing on empathy & connection. As Anchal’s lead designer, Maggie Clines will share her communication system, product development process & examples of tech packs in an effort to encourage authentic connection with global partners

A robust sharing of best practices for establishing and growing a productive presence on Faire, plus a side dive into ideas for getting the most out of your emails to customers.

Thursday, March 28

BREAKOUT SESSIONS – 10:45 AM – 12:00 PM

What is living wage? How does it come into play in fair trade? Most importantly, how do you figure out what a living wage is? Join us for this incredible panel of speakers to dive into the complexities and nuances of this difficult, but essential, topic.

Fair wage jobs that empower local families and communities are the solution to a plethora of problems that plague the developing world. Poverty breaks up families putting kids at high risk of trafficking. At minimum they are put up for adoption, at worst they are sold into slavery, domestic or in sex trades. Understanding these dynamics and communicating how fair trade businesses are offering solutions are key to growing our influence and sales.

Explore new opportunities in market areas such as garden centers, natural foods, birding, as represented by regional trade shows, trade associations and franchises. Ideas for developing appropriate packaging and POS displays will also be referenced, as well as current the outlook for the traditional gift shows in NY, Atlanta and Vegas.

In this session, we will discuss both the reasons to import and the basic logistics of importing products into the US market.

BREAKOUT SESSIONS – 1:15 PM – 2:30 PM

If we want to support our makers, we have to bring products to market that sell!  In this session, we’ll explore:  how to analyze market trends, how to design products for longer shelf lives, how to create packaging that supports sales, how to collaborate with artisans to create products, and more!

In this FUN and interactive session, you will learn what a trademark is, how they benefit businesses, how one gets and maintains a trademark, and the do’s and don’ts of protecting your mark. In break-out groups, you will identify current trademarks (that we MIS-use daily), distinguish between proper and improper use, and create trademarks for fictitious fair trade products. General info about copyrights will also be provided.