Attendees left feeling encouraged and energized to enhance their retail store with new ideas and tactics that play to their individual strengths. The summit covered visual merchandising, customer service, community building, online sales & presence, and best practices for building thriving retail stores. See below for the agenda and speakers.
More than Selling: Storytelling & Problem Solving
• LynAnne Wilton, HumanKind Fair Trade
Building Community Around Your Brand (Panel Discussion)
• Karen Blum, Crafted Fair Trade
• Hannah Sword, Lucia’s World Emporium
• Julio Zegarra-Ballon, Zee Bee Market
Leveraging Your Website: Building a Successful Online Store
Questions? Email us at conference@fairtradefederation.org.
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