Fair Trade Federation Launches New Logo

Posted: Thu. Feb 15, 2024


Fair Trade Federation Unveils New Branding and Verified Fair Trade Logo


Lancaster, PA – The Fair Trade Federation, a leading organization in promoting fair trade practices, is proud to announce the launch of its new branding and verified fair trade logo.

2024 marks the Fair Trade Federation’s 30th anniversary, and this new branding underscores their ongoing commitment to fair trade principles. The commercial marketplace and fair trade movement are rife with unfounded claims, greenwashing, and fairwashing, but the new logo sets Fair Trade Federation members apart, ensuring a holistic approach to fair trade.

The new logo features a modern woven pattern, symbolizing our fair trade community’s global reach and interconnected commitment to fairness and equality. It represents rigorous fair trade standards, giving consumers confidence in their purchasing decisions.

“Our new branding and logo reflect our dedication to making fair trade the norm,” said FTF Executive Director, Chris Solt. “We’re proud to differentiate our members and their products, ensuring a just and equitable trade system.”

Learn more about the Fair Trade Federation’s new branding and verified fair trade logo HERE. Join the fair trade movement and support a more just and equitable global trade system.



Fair Trade Federation


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