Developing A Calendar Full of Special Events and Activities

Bring customers in throughout the year by always having something happening in your shop. Carol Schroeder will share successful – and not so successful – promotional ideas from her own award-winning shop as well as fair trade retailers around the country. You’ll learn how to use social media and email blasts effectively to draw in shoppers, and ways to cooperate with neighboring businesses, vendors and reps to keep the cost low and the excitement level high!


CAROL SCHROEDER – Author, Specialty Shop Retailing: How You Can Succeed in Today’s Market



Wednesday, March 27 from 1:00 – 2:15 PM

Austin Room

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