Creating Content for Customers, Not Just Google

Go beyond artisan stories! Blogs are great, but only if they are used properly. In this session, we will discuss how to build a content strategy that crosses multiple platforms, from your website to your social accounts. We will discuss best practices to create engaging content that will capture the attention of your customers. You will walk away with the tools you need to better understand your Content Marketing engine.

In this session, you will:

• Learn about paid, owned, and earned content
• Identify tricks to repurpose content you already have
• Leave with the tools needed to build a Content Strategy

MANPREET KALRA – Digital Marketing Advisor & Founder, Art of Citizenry

Wednesday, March 27 from 1:00 – 2:15 PM &

Thursday, March 28 from 1:00 – 2:15 PM

Dezavala Room

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