July 12, 2012, North Bay Bohemian.
For anyone who’s hazy on how fair trade stores break old business models—and change things at the local level—one way is through cooperating rather than competing with one another.
When Baksheesh store owner Candi Smucker was interviewed for this article, she made plugs for all five fair trade retail stores in Sonoma and Napa counties: Kindred in Santa Rosa, One World in Healdsburg and One Planet in Petaluma, as well as the two Baksheesh stores Smucker owns with her husband in Sonoma and St. Helena. “California doesn’t have its fair share [of fair trade retail outlets],” says Smucker. “There should be hundreds more.”