Deans Beans Strives for Fairness

April 1, 2012, Worcester Telegram

“Fair-trade is not a kind of coffee,” said Mr. Cycon, founder and chief executive officer of Dean’s Beans Organic Coffee. “It’s an economic relationship between the buyers and the farmers. Some companies dabble in fair trade, to try and attract more market share. But really, you’re either all fair-trade, or you’re not.”

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