The Fair Trade Federation is committed to helping fair trade business owners build their businesses while deepening their commitment to fair trade. The following electronic resources are currently available from our Fair Trade Federation library:
Retailers’ Guide to Creating a Marketing Plan
By David Crump, Crump Consulting
Edited and published by the Fair Trade Federation
copyright 2010, 13 pages (pdf document)
$10 per copy
This workbook enables fair trade retailers to structure, create, and adjust their marketing plan. Designed as a working companion, it guides retailers through the process of researching the market, designing effective communication strategies, and communicating their plan.
This is an electronic resource, and will be e-mailed to you within 48 hours of order.
Fair Trade Federation members are eligible to receive this resource for free – members,
contact us at firstname.lastname@example.org for your copy!