The Fair Trade Federation is committed to helping fair trade business owners build their businesses while deepening their commitment to fair trade. The following electronic resources are currently available from our Fair Trade Federation library:
Fair Trade Federation Conference 2014 Sessions
Access to a collection of sessions (audio recordings) and presentation materials from the 2014 Conference in Indianapolis, Indiana
$25 for all sessions
Listen to sessions and browse presentations from our Conference 2014 speakers. List includes tips for fair trade wholesalers, retailers, agricultural businesses, and more. Sessions include: Gift Show Wizardry; Inventory Control; Better Messaging, Better Marketing; Visual Merchandising; Perspectives on Capacity Building; Opening and Managing A Successful Retail Store; Fair Trade Supply Chains; and more. Also included is a plenary session by Jonathan Rosenthal of Cooperative Coffees and JustWorks Consulting.
This is an electronic resource — a link with a password will be e-mailed to you within 48 hours of order.
Fair Trade Federation members are eligible to receive this resource for free! Members,
contact us at firstname.lastname@example.org for free access.
Retailers’ Guide to Creating a Marketing Plan
By David Crump, Crump Consulting
Edited and published by the Fair Trade Federation
copyright 2010, 13 pages (pdf document)
$10 per copy
This workbook enables fair trade retailers to structure, create, and adjust their marketing plan. Designed as a working companion, it guides retailers through the process of researching the market, designing effective communication strategies, and communicating their plan.
This is an electronic resource, and will be e-mailed to you within 48 hours of order.
Fair Trade Federation members are eligible to receive this resource for free – members,
contact us at email@example.com for your copy!