Board of Directors


Paul Culler, Board Vice-Chairperson
Co-Founder, Fair Trade Winds and Jubilee Traders, Fairfax, VA

Paul Culler, together with his wife, Lois, were familiar with fair trade coffee, tea, and chocolate through buying and selling these products at their church for many years, through Lutheran World Relief. But where could they buy other fair trade products and gifts? Their curiosity lead them to discover the Fair Trade Federation of North America, and they immediately connected with a committed group of fair trade wholesalers who work with countless artisan groups in various parts of the world. The Cullers wanted to share and promote these beautiful, handmade treasures in the communities in which they live and work, so that fair trade products could be more easily accessible to everyone.

The Cullers started small by selling products locally at fairs, events, and churches. Eventually, they invested in a retail space in Bar Harbor, Maine in 2007 and Fair Trade Winds was born. Today, the extended family operates seven stores across the country—still in Bar Harbor, and now in Boulder, Colorado; Fairfax, Virginia; Jamestown, Rhode Island; Seattle, Washington; Springfield, Ohio; and Stony Brook, New York. The stores are an integral part of a cooperative effort to benefit farmers, artisans, and the environment.

Paul also owns Jubilee Traders, a wholesale member of the Fair Trade Federation. Jubilee Traders partners with village artisans in Saganer, Jaipur, India to bring handmade, block-printed cotton table linens to customers in North America.

He lives in Fairfax, VA and is a Certified Financial Planner with Culler Witman Financial Advisors.

Teresa Hendricks
Co-Founder, Lucia’s Imports/ Lucia’s World Friendly Boutique, Lexington, KY

In 1989, I graduated from the Patterson School of International Diplomacy and International Business and I then traveled to Antigua, Guatemala to study Spanish. I fell in love with the country and the culture.  Later that year, I opened my first retail store in Antigua, Guatemala.  I carefully selected and developed the products we carried from artisans and cooperatives throughout Guatemala. We traveled to many remote villages and worked side by side with the artisans as we transformed their unique products into more functional and marketable products.  Gradually, we expanded and opened two other stores.

In 2004, my husband, Eduardo, and I decided, for our children’s education, to return to my home town of Lexington, Kentucky. My longing to continue my work with the Guatemalan artisan led to the development of our wholesale company, Lucia’s Imports, L.L.C.  This allowed us to continue our work and relationships with our artisans in Guatemala.  We could now develop new products to meet the needs and desires of consumers in the US market. In the fall of 2007, we opened Lucia’s World Friendly Boutique in Lexington, KY.  Not only do we highlight our Guatemalan products but we also offer fair trade and eco-friendly jewelry, accessories and gifts from other FTF members.

I currently live in Lexington, Ky with my husband Eduardo, my mother and 2 children. Lucy is 22 and launching a career as a personal fitness trainer and my son Ramiro is 17 and still in High School. If and when I have spare time I love to garden, hike and travel.

Kristin Johnson, Board Treasurer
Co-Founder, Global Mamas (Women in Progress), Minneapolis, MN

Kristin Johnson began working for women entrepreneurs in Ghana nearly 20 years ago, helping them to grow their businesses and enhance their profitability while working as a Peace Corps Volunteer. After returning to the US she maintained close relationships with many of the women and began selling their products in the US through informal channels. In 2002 Kristin co-founded Global Mamas (also known as Women in Progress). The organization started with six founding Mamas and today Global Mamas provides sustainable livelihoods to nearly six hundred women. This growth has been achieved through very close relationships with producers in Ghana and long term relationships with retail partners.

Renice Jones
Co-Founder and CFO, Global Fair Trade Crafts, Edgewater, FL

After almost 20 years of working in Information Technology and wearing heels and suits, Renice Jones decided to avoid the potential Y2K systems meltdown and joined Peace Corps in 1999. During her 3 years in Kenya as a Small Enterprise Development volunteer, Renice garnered relationships with artisans and craftspeople who were eager to sell their products in the US.  Together with her husband, Kevin Ward, Renice started Global Crafts in 2002, initially as a small Florida retail store and selling wholesale from their garage.  The company now occupies a 10K sq. ft. warehouse and sells fair trade handicrafts wholesale to 1000+ businesses and organizations in the US and Canada and runs a small beachside retail store, Gifts With Humanity.  While Renice performs many of the tasks required of any business owner from human resources to payroll and accounting, she by far prefers her day-to-day work with producers. Renice finds communicating with the more than 40 groups and individual artisans with whom Global Crafts works by email, LinkedIn, and Facebook is just about the right amount of IT in her life.

Robert McKinnon
Co-Founder, Pure Art Foundation and Pure Art, Inc., Montreal, Canada

Robert lives in Rigaud, Quebec (just off-island of Montreal) with his five sons and wife, Brigitte, who is Co-Founder of Pure Art, Inc. and the Pure Art Foundation. Robert is also President/Owner of Medical Education Network, Inc., a global medical news organization that has been educating physicians and allied healthcare professionals for over 25 years. Together with Brigitte, Robert shares the belief that art can heal and has devoted much time over the last 5 years to help build capacity in the Ucayali region of Peru — nurturing sustainable empowerment of marginalized people through health and education. Profits from fairly traded, artisan-made crafts sold in the Pure Art store support humanitarian efforts of the Foundation to build stronger communities a world away.

When not finding meditative time in the art of falconry, he enjoys a passion for photojournalism and linking travel images to purposeful storytelling back home.

Jennie Misner, Board Secretary
Owner, Venture Imports, Westmont, IL

Jennie Misner found her professional calling at the crossroads of two seemingly diverging interests: business economics and the desire to improve the lives of people in some of the most impoverished places on earth. During a college trip to South Africa in 2001, Jennie witnessed the extreme poverty facing residents in the urban area of Soweto and other impoverished South African townships. Jennie started searching for ways to make a difference, and realized that her love of travel and budding entrepreneurial spirit could be focused in a way that helped others.

With a degree in Economics and minor in International Development Studies from Calvin College in Grand Rapids, MI, Jennie launched Venture Imports. For more than a decade, Venture Imports has helped create positive change in some of the world’s most impoverished areas. By cultivating trade-based relationships with artisans in Kenya and other countries in Africa and Central America, Jennie has helped these craftspeople raise their living standards and support their families. Jennie serves on the Board of Directors of Chicago Fair Trade, a not-for-profit organization dedicated to furthering the fair trade movement and making Chicago an international fair trade city.

Music, food and wine are a few of Jennie’s interests away from work, but they are secondary to her passion for football. Jennie loves the Green Bay Packers and also played wide receiver for a women’s professional football team – the West Michigan Mayhem – for two years.

Serena Sato, Board Chairperson
Marketing Manager, SERRV, Madison, WI

Serena Sato is currently the director of marketing for SERRV, and has worked in their marketing department since 2002. SERRV currently partners with 75 artisan and farmer groups in 36 countries, and market their products through consumer, retail, and church channels. It is a nonprofit organization with sixty years of experience in alternative trade and development strategies.

Before joining SERRV, Serena spent six years in Tokyo working with People Tree in producer relations, product development and imports. Serena holds a Masters degree in International Development from the Patterson School at the University of Kentucky, and a Bachelors in International Studies with minors in History and Agricultural Economics.

Serena happily resides in an co-housing community that shares land with an urban organic farm and community gardens, along with her Japanese husband and two sons who choose Divine Chocolate “because it’s fair trade.”

Jonathan Rosenthal
Just Works Consulting, Watertown, MA

Jonathan Rosenthal has spent over 30 years working to convert the destructive aspects of business into a positive force for people and the environment. He co-founded Equal Exchange and Oké USA and has consulted with organizations across the fair trade movement. He is the author of numerous articles and a book contributor, a frequent speaker at colleges and fair trade events, and is an emeritus board member of Root Capital.

Jonathan is an informal advisor to many fair trade leaders, networks, organizations and companies and is a founding member of Watertown Local First.

Jonathan is married to Ora Grodsky. They live in the Boston area of the USA and have two daughters.